Agency For Creatives

We build the experience
before the experience.

AIVC designs the rooms and structures the partnerships that drive sports, entertainment, and enterprise.

Experience Architecture & Strategic Partnership Firm · Founded by Kirjuan 'Free' Freeman, Chief Experience Officer.

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Trusted by
NFL
NBA
Nike
Microsoft
Indeed
72andSunny
Live Nation
Sony Music
Recording Academy
Mattel
NBCUniversal
Electronic Arts
Disney
DreamWorks
Lionsgate
American Express

YOU SEE IT, WE ACHIEVE IT

We never charge the talent we represent.

The enterprise pays our fee. The talent is paid in full, at the rate the talent asked for. We do not commission. We do not skim. We do not negotiate against the people we represent. This is the structural fix that makes everything else possible.

What we do

Three categories. One firm.

AIVC's work clusters across three practice lines. Each is operated by the same founder, under the same methodology, on the same fee model — the enterprise pays; the talent is paid in full.

01

Partnership Architecture.

Enterprise-to-talent partnerships architected to survive legal, finance, and renewal. Full deal architecture with the commercial logic that determines whether a program gets funded a second time.

Services

  • Enterprise Deal Structuring
  • Commercial Strategy for Cultural Investment
  • Renewal Architecture
  • Partnership Launch Content

Proof

Project Legacy with the Commonwealth of Massachusetts. Multi-year partnership in active proposal.

02

Institutional Talent Placement.

Matching talent to institutional objectives, not bookings. For public health agencies, foundations, universities, and Fortune 100 impact teams — buyers who need credibility they cannot purchase directly.

Services

  • Institutional Talent Sourcing
  • Channel Architecture for Institutional Procurement
  • Narrative Stewardship
  • Campaign Content & Public Storytelling

Proof

Antoine Walker and Kayshon Boutté placed with the Massachusetts Department of Public Health for its Problem Gambling Conference.

03

Live Program Architecture.

Experiences engineered as business systems, not moments. Rooms designed to produce pipeline, content, data capture, and partnership entry points that outlast the night itself — and the digital, video, and interactive extensions that carry the moment to every audience it deserves to reach.

Services

  • Executive Program Design
  • Cultural Platform Curation
  • Festival & Live Event Talent Architecture
  • Content & Digital Extension

Proof

A Hall of Fame coach placed at SPORT BEACH Coaches Corner at Cannes Lions 2026 — the first head coach ever brought to the platform.

Selected work

Six engagements. Proof Of Work.

Additional active and confidential engagements available on request, under NDA.

Commercial terms and deal structure discussed under NDA or written request.

Strategic Advisor

NFL All-Pro Defensive Back

Community foundation operations. Brokered a brand partnership introduction directly with a major celebrity-founded beverage brand.

Athlete-Creator Strategic Advisor

14-Year NFL Veteran

Co-founding an athlete music platform at the intersection of athlete identity, music culture, and the creator economy.

Yearlong Retainer

Five-Star National Wide Receiver

Foundation structured end-to-end. Inaugural 7v7 program produced with full AIVC strategic and administrative support.

Chief Experience Officer

Award-Winning Live Music Venue

VIP roster curated across Fortune 100 executives, NFL champions, Pro Bowl talent, and Grammy-honored recording artists.

Live Program Architect

Former U.S. President

Architected the live program for a private executive meeting hosted on behalf of the principal.

Hall of Fame Coach

NBA Champion Hall of Fame Coach

First head coach ever brought to SPORT BEACH. Coaches Corner placement at Cannes Lions 2026, hosted by a Fortune 100 brand.

Institutional case study one

The category just got papered.

Prime contract, signed.

Multi-year state institutional engagement.

Project Legacy. Massachusetts Department of Public Health, Office of Problem Gambling Services. AIVC as prime talent-services contractor in partnership with Gabriela Salas, LLC. Conference at the MassMutual Center, Springfield, MA, May 20, 2026. Prime talent-services contractors: Antoine Walker and Kayshon Boutté.

Download the full case study

Institutional case study two

The category just replicated.

Contract, executed.

Fortune 100 brand engagement · 45 minutes on stage · 8 weeks of architecture.

Project Cannes. SPORT BEACH at Cannes Lions Festival of Creativity, June 22, 2026. AIVC architected the Coaches Corner placement — a Hall of Fame coach in conversation with a WNBA champion, hosted by a Fortune 100 brand.

Contract values and terms available under NDA.

Download the full case study

The founder

Kirjuan Free Freeman

Kirjuan “Free” Freeman

Chief Experience Officer · Founder, AIVC

Free is the founder and Chief Experience Officer of Agency For Creatives (AIVC), an experience architecture and strategic partnership firm operating at the intersection of elite sports, entertainment, and enterprise. He is also Co-Founder and President of the Covered By Music Foundation, and Foundation Architect for the Beating The Odds 80 to 1 Foundation.

Across fifteen years, Free has structured foundations, brokered partnerships, and architected institutional moments for clients drawn from the NFL, the NBA, presidential campaigns, Fortune 100 sports organizations, and the top tier of the music industry.

Musician → Steward → Architect.

A musician by origin. A steward of careers. Now the architect of the rooms where institutions, talent, and outcomes meet.

freefreeman.com
Architectural.Patient.Protective.Quiet.

Visual architect

Don Phillips Jr.

Creative Director · Design, Motion & Interactive

Don is a creative director, animator and designer whose work connects visual storytelling with digital experiences. Founder of The Beardy Boys, he brings a hands-on approach to creative production—from campaign concepts and illustration to animation, video and interactive websites.

His experience spans entertainment, theatrical campaigns, consumer brands and corporate communications. Today, he combines that foundation with AI-assisted production and custom development, creating content, experiences and tools that help ideas reach further. Within AIVC's offering, his capabilities connect the live moment to everything audiences see, share and interact with afterward.

Designer → Director → Builder.

An illustrator at heart. A storyteller through motion. Now building experiences that invite people into the story.

thebeardyboys.com
Imaginative.Precise.Resourceful.Collaborative.
Don Phillips Jr.

Creative production & digital experiences

Built for screens, stages, and shared moments.

Creative Direction & Campaign Design

Campaign concepts, visual identities, illustration and key art, carried consistently across print, motion and digital.

Motion, Animation & Video

2D and 3D animation, commercials, title sequences, sizzle films and editing—from the first storyboard to final delivery.

Creator & Social Content

AI-assisted creator-style videos, branded social content and platform-ready cutdowns, including scripting, captions and graphics.

Websites & Interactive Experiences

Campaign websites, event hubs, interactive presentations and audience experiences that turn attention into participation.

Interactive Learning

Branching video, quizzes and guided learning experiences that help audiences understand, practice and apply new ideas.

Creative Tools & Automation

Custom review portals, asset trackers and automated graphics workflows that simplify approvals and repetitive production.

The network

A network built across fifteen years.

AIVC's work clusters across three practice lines. Each is run by the same founder, uses the same methodology, and follows the same fee model — the enterprise pays; the talent is paid in full.

Trusted by

NFLNBANikeMicrosoftIndeed72andSunnyLive NationSony MusicRecording AcademyMattelNBCUniversalElectronic ArtsDisneyDreamWorksLionsgateAmerican Express

Begin a conversation

Let's build what's next.

AIVC accepts a limited number of new engagements per year, by referral and after a private conversation. If you would like to begin one, write to us.

Direct

Kirjuan “Free” Freeman

Chief Experience Officer, AIVC

857.200.4004

Boston, Massachusetts

free@agencyforcreatives.com

YOU SEE IT, WE ACHIEVE IT

AIVC · Before the experience

Agency For Creatives (AIVC) — Services Summary

Category 1: Partnership Architecture

Services: Enterprise Deal Structuring, Commercial Strategy for Cultural Investment, Renewal Architecture, Partnership Launch Content

Proof: Project Legacy with the Commonwealth of Massachusetts. Multi-year state institutional engagement in active proposal.

Category 2: Institutional Talent Placement

Services: Institutional Talent Sourcing, Channel Architecture for Institutional Procurement, Narrative Stewardship, Campaign Content & Public Storytelling

Proof: Antoine Walker and Kayshon Boutté placed with the Massachusetts Department of Public Health for its Problem Gambling Conference.

Category 3: Live Program Architecture

Services: Executive Program Design, Cultural Platform Curation, Festival & Live Event Talent Architecture, Content & Digital Extension

Proof: A Hall of Fame coach placed at SPORT BEACH Coaches Corner at Cannes Lions 2026 — first head coach ever brought to the platform.

Founder: Kirjuan “Free” Freeman, Chief Experience Officer. Fifteen years of experience across the NFL, NBA, presidential campaigns, Fortune 100 sports organizations, and the top tier of the music industry. Co-Founder and President of Covered By Music Foundation. Foundation Architect for Beating The Odds 80 to 1 Foundation.

Selected engagements span strategic advisory, talent-creator platform development, foundation operations, live music venue curation, private executive meetings, and live program placement at Cannes Lions.